Feather & Coco
Santa Cruz, CA
Feather and Coco is a woman owned candle company where every scent is hand crafted and each candle is meticulously hand poured. By using only the highest quality materials, the brand ensures a clean burn that respects both the home and the environment.
Studies are showing that more and more social media users are valuing authenticity and an invitation into your process. That is why behind the scenes videos are so important.
This client expressed how nervous she was to have content from her studio because the creative process is not always neat and aesthetic, but I told her not to worry because that is the beauty of documentary form videography - we can capture and conceal things.
Just an intentional unboxing and styling of a candle. An example of focusing on an ASMR experience to create a feeling of luxury. This is how we follow trends... without feeling unauthentic.
To show the variety of products and creating a vibe for many different spaces we wanted to create a reel that feels luxurious as well as educational to build value for viewers.
The Look and Feel:
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To capture this dedication to quality, the visual storytelling focuses on the raw textures of the wax and the delicate science of scent creation. Every frame is designed to reflect the quiet luxury of a handmade product that is as intentional as it is beautiful.
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Keeping the colors bright and the whites crisp and airy is important for the fresh luxe candle feel.
The Techy Speckies:
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Shot on Sony A7iv
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FE 28-70mm f/3.5-5.6 OSS Lens​
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