Out West Design Co.
A vibrant, Santa Cruz-based company dedicated to local art, hand-pressed details, and handmade quality. I provide a wide range of video content—including playful website launches and documentary-style studio sessions—to capture the bright, beachy personality of the brand and the intentional journey of every garment.
In a period of brand transition, we focused on storytelling to generate authentic excitement. This series highlights the creative process behind the scenes, serving as a strategic 'teaser' leading up to the online store launch.
What started as a morning meeting and a seed of an idea turned into a full-scale digital launch. We hit the streets with our gear and a loose plan, capturing cheerful, unscripted clips to create a narrative as vibrant as the brand itself.
Captured in the heart of the maker's studio, these clips highlight the mastery behind the press. We focused on the quick, precise movements and the seasoned technique required to bring each design to life. Even on a grey day, the process is pure magic.
The Look and Feel:
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To capture the bright, high-energy personality of Out West, we traded steady-cams for soulful handheld motion that moves with the brand. The ‘home video’ texture is layered with film overlays and a cool-blue color grade to create a retro-inspired narrative honoring their local handmade roots. It is a vibrant, upbeat celebration of modern design told through a nostalgic and timeless lens.
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The most honest moments happen between the 'takes.' I keep the camera rolling to capture the unscripted laughs, the deep breaths, and the small details that a storyboard could never predict.
The Techy Speckies:
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Shot on Sony A7iv
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FE 28-70mm f/3.5-5.6 OSS Lens​
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